Week 11 Reading Reflection

The topic of this week's reading was innovation.  I was surprised by the strategy that went into innovation.  When I think of something innovative, I usually don't think of people sitting down and planning how to be innovative.  I think of someone having a spontaneous idea that leads to innovation.  I was confused at first when I read about "routine innovation."  The author referred to it as "myopic or suicidal."  That was a bit surprising, as I didn't realize that some forms of innovation could be bad.  I would like to ask the author how to clearly differentiate between routine innovation and radical.  I would also ask him how he personally plans to avoid being routine.  I felt like Gary Pisano gave a very detailed, thorough analysis of  innovation, and there wasn't anything I particularly disagreed with.